Lucas Maynard
Data Analytics
Strategy & Ops
Tech & Ecommerce
Entrepreneurship
About Me
Hi, I'm Lucas. I'm a data analytics professional from Charlotte, North Carolina primarily focused on strategy & operations, ecommerce, tech, and product.I graduated in May 2020 from The University of North Carolina (UNC) at Chapel Hill. During my time there, beyond my studies centered on information science, computer science, and entrepreneurship, I completed a series of internships focused on data analytics. Also, I started an small ecommerce company to broaden and deepen my business and analytics skills.I now have several years of experience in data and product analytics at leading tech and ecommerce companies, and am currently at Match Group focused on Corporate Strategy Analytics.
What I've Learned
University of North Carolina at Chapel Hill
B.S. in Information Science and Minors in Entrepreneurship and Computer Science
Class of 2020 | 3.4 GPA | Chapel Hill, NCDuke Certificate in Date Science
duke.eduNorthside Christian Academy
High School Graduate
Class of 2016 | 4.25 GPA | Charlotte, NC
What I've Done
Match Group
Corporate Strategy Analytics Associate Manager
July 2022 - Present | (Remote from Charlotte) Dallas, TX
mtch.com
- Conduct cross-brand (Tinder, Hinge, etc.) analysis across varied product, finance, and marketing data to answer open ended strategic questions
- Provide senior executives with holistic market analysis and synthesized internal KPIs for earnings reports, M&A, product strategy, and board of directors meetings
- Develop the first Corporate Strategy dashboard program to democratize competitive intelligence access, with 5+ QuickSight dashboards launched to over 150 users
- Evaluate external app and consumer data sources and model new data providers versus internal benchmarksSaatva
Digital Product Analyst
October 2021 - July 2022 | (Remote from Charlotte) Austin, TX
saatva.com
- Prioritized strategic roadmap of blog A/B tests using Google Analytics and digital experience behavioral data, increasing product iteration velocity
- Executed and analyzed UI/UX A/B tests, defining KPIs and providing statistical significance recommendations to key stakeholders
- Managed new data blending processes and developed executive dashboards for B2B program, highlighting several underserved market segmentsRed Ventures
Customer Experience Analyst, Product
June 2020 - October 2021 | Charlotte, NC
redventures.com
- Partner closely with engineering and creative teams to execute on Education lead form product development
- Monitor product performance utilizing SQL, Tableau, and Excel data analytics
- Develop data-driven testing roadmap for increasing stakeholder value throughout the product life cycleMayn Digital LLC
Owner
June 2013 - May 2020 | Charlotte, NC
- Created and maintained 10+ ecommerce websites using Wordpress and Shopify platforms, driving $350k+ in revenue
- Managed and optimized all aspects of the digital experience including the performance of advertising campaigns, conversion optimized landing pages, website development, and fraud detection
- Delivered ecommerce related competitor and market data analysis on a freelance basisElements Brands
Ecommerce Intern
Summers from May 2017 - August 2019 | Charlotte, NC
elementsbrands.com
- Generated reports and visualizations for website traffic and on-site user behavior across several ecommerce web properties through data analysis using Google Analytics
- Oversaw search engine optimization strategic initiative for website with 15K weekly organic visitors including keyword research, rank tracking, content optimization, and linking updatesTorn Ranch
Digital Marketing Intern
January - May 2019 | Remote
tornranch.com
- Strategized and implemented a complete Amazon Advertising account restructuring and refinement leading to a 20%+ ACOS reduction and successful sales increase during holiday period
- Executed competitor and market analysis used to identify untapped ecommerce opportunities including Amazon-exclusive product linesSprout City
Marketing Intern
January - May 2017 | Durham, NC
sproutcity.org
- Coordinated pre-launch market research, data collection, and strategic planning for start-up
- Surveyed local homeowner’s association presidents and extracted valuable insights regarding community gardening
- Developed and maintained relationships with interested neighborhoods
- Formulated pre-launch marketing and influenced beta testing efforts
What I'm Good At
| Tools and Languages | |
|---|---|
| Dashboarding (Tableau, Quicksight) | ★★★★★ |
| Excel | ★★★★★ |
| SQL | ★★★★★ |
| Shopify | ★★★★★ |
| App Intelligence (Data.ai, SensorTower) | ★★★★★ |
| Heap | ★★★★☆ |
| Python | ★★★★☆ |
| ContentSquare | ★★★★☆ |
| WordPress | ★★★★☆ |
| HTML/CSS | ★★★★☆ |
| YipitData | ★★★★☆ |
| AdWords | ★★★☆☆ |
| Javascript | ★★★☆☆ |
| Google Analytics | ★★★☆☆ |
| R | ★☆☆☆☆ |
Thank You
I'll get back to you soon.