Lucas Maynard
Data Analytics
Strategy & Ops
Tech & Ecommerce
Entrepreneurship
About Me
Hi, I'm Lucas. I'm a senior strategy and analytics professional based in Charlotte, North Carolina who transforms complex data into clear decisions for SaaS, tech, and ecommerce businesses. I partner with product, finance, operations, and executive teams to build dashboards, predictive models, and planning frameworks.
What I've Done
HubSpot
Senior Data Analyst, Strategy & Operations (BizOps Insights)
September 2024 - Present | Remote from Charlotte, NC
hubspot.com
- Designed and implemented the annual sales planning model, coordinating inputs from senior executives and Sales, Finance, and Demand to set NNARR targets and operationalize growth across territories.
- Managed TAM and opportunity sizing programs: developed and rolled out predictive models, owned data vendor relationships, and synthesized insights to inform product and board-level decisions.
- Owned the capital allocation model to prioritize headcount investment across geographies while balancing cross-functional priorities.
- Built Looker dashboards and automated reports to support discount reduction initiatives, increasing visibility among sales leaders.Match Group
Corporate Strategy Analytics Associate Manager
July 2022 - August 2024 | (Remote from Charlotte) Dallas, TX
mtch.com
- Led cross-brand analysis across Tinder, Hinge, and other products, integrating product, finance, and marketing data to answer open
strategic questions and recommend prioritization.
- Prepared and presented holistic market analysis and synthesized internal KPIs for senior executives to support earnings, M&A diligence,
product strategy, and board meetings.
- Designed and launched the Corporate Strategy dashboard program (5+ QuickSight dashboards), democratizing competitive intelligence for 150+ stakeholders and accelerating decision-making.Saatva
Digital Product Analyst
October 2021 - July 2022 | (Remote from Charlotte) Austin, TX
saatva.com
- Prioritized strategic blog product roadmap using Google Analytics and Heap digital experience behavioral data, increasing product iteration velocity with new integrations leading to 25%+ more product visits.
- Executed and analyzed UX A/B tests, defining KPIs and providing qualitative and quantitative recommendations.
- Managed new data blending processes and developed executive dashboards for B2B program, highlighting several underserved market segments.Red Ventures
Customer Experience Analyst, Product
June 2020 - October 2021 | Charlotte, NC
redventures.com
- Partnered with engineering and creative teams to develop an Education lead form product; created a data driven testing roadmap to
increase stakeholder value across the product lifecycle.
- Monitored product performance using SQL, Tableau, and Excel, producing visualizations that turned large datasets into actionable
insights for senior leaders.Mayn Digital LLC
Owner
June 2013 - May 2020 | Charlotte, NC
- Founded and operated Mayn Digital LLC, building and maintaining 10+ e-commerce sites on WordPress and Shopify and generating
$350k+ in revenue.
- Managed end-to-end digital operations inclduing ad campaigns, conversion optimized landing pages, site development, and fraud
detection to improve acquisition efficiency and revenue per visitor.Elements Brands
Ecommerce Intern
Summers from May 2017 - August 2019 | Charlotte, NC
elementsbrands.com
- Generated reports and visualizations across ecommerce stores using Google Analytics and on-site user behavior.Torn Ranch
Digital Marketing Intern
January - May 2019 | Remote
tornranch.com
- Executed competitor and market analysis used to identify untapped ecommerce opportunities including Amazon-exclusive product linesSprout City
Marketing Intern
January - May 2017 | Durham, NC
sproutcity.org
- Coordinated pre-launch market research, data collection, and strategic planning for start-up
What I've Learned
University of North Carolina at Chapel Hill
B.S. in Information Science and Minors in Entrepreneurship and Computer Science
Class of 2020 | 3.4 GPA | Chapel Hill, NCDuke Certificate in Date Science
duke.eduNorthside Christian Academy
High School Graduate
Class of 2016 | 4.25 GPA | Charlotte, NC
What I'm Good At
| Technical Skills |
|---|
| Data Analytics: SQL, Python, AI Agents (Hex, Glean) |
| Dashboarding: Looker, Tableau, QuickSight |
| Product Analytics: Heap, Amplitude, Mixpanel, ContentSquare, Google Analytics |
| Finanical Modeling: Excel, Sheets |
Thank You
I'll get back to you soon.